The Plaintiffs Luvdarts LLC and Davis-Reuss, Inc. produce and sell greeting card style messages which are sent using a mobile phone's Multimedia Messaging Service (MMS). Within the electronic greeting cards is a notice that the greeting card may be shared only once. There is not, however, any copy protection preventing someone from sharing the greeting card numerous times. Not surprisingly, users ignore the one-time share notice and share the greeting cards with lots of people. […]
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